A multibrand in Alto Adige
Daniela and Franz Kraler
Fashion and relax together in the same space. Here is the new concept store presented this morning by Daniela and Franz Kraler on the occasion of the opening, in Dobbiaco (Bz), of the first luxury Multibrand Store in Alto Adige.
Together with around 70 international brands of luxury, women, men and kid wear, footwear and accessorizes there are also corners dedicated to relax and entertainment, thanks to an unusual division of the space.
At the core of the Kralers’ philosophy there is the individual, to whom to dedicate care to transform shopping into a moment of sharing and serenity.
Natural materials skilfully patterned by local craftsmen and a refined and modest architecture created by Andrea and Luca Marastoni make this store a cosy place able to tell the history of Alto Adige and to interpret the emotions and love for nature of the Kralers.
Among clothes and brand stands find their space the fireplace area for specific readings about fashion, mountain, arts and architecture and a relax area, projected also for disabled friends, with the possibility of tasting savoury or sweet delicatessen, together with a selection of coffee. Of course, there is also an area dedicated to children, with tables where to draw, 3D videos and entertainment by qualified and multilingual personnel. Eventually, the Kralers thought of a “cuddle” area for the four-legged friends.
“The wellness and the satisfaction of clients entering a shop have always been the guiding principle in our business activity”, explain Daniela and Franz Kraler whom we asked to tell us their philosophy.
How did it come up the idea of a store centred on the service to the individual?
Our desire was to provide an ever better and complete service to our clients. The focus is the love for our job, calling for a constant and continuous improvement to transmit to our clients the emotions that we live ourselves. Love. Passion. The search for beauty for ourselves, for the other. A pleasure for us who are willing to transmit to others, beyond the mere commercial gain.
What do you think will be the most popular additive service?
There is no privileged additive service. Each detail had been treated as “the” detail, so to organize a space in symbiosis with everything. Each function is necessary to the others and all of them are necessary for the final result. We wouldn’t let any client leave the shop with an incomplete product and this is the same principle we were inspired to when organizing the space.
How can many luxury brands live together in one single space?
The answer is the space. What we guarantee to the maison is the division in “box”, so to create distinctive and neutral display areas that emphasize the beauty of the exhibited items. The strength of fashion, of luxury, that we are honoured to deal with, allows for ambitious combinations, like a valuable item of the Sixteenth century combined with a modern and minimalist architecture. The experience of many years of this job allows for some freedom. The provocations, in fact, are justified by the sincere love for what we do.
Francesca Zottola
Italian version
Accessories, Clothing, Kids Collection, Men Collection, Showroom, Women Collection,
Tags: Alto Adige, Andrea and Luca Marastoni, concept store, Daniela and Franz Kraler, Dobbiaco, Multibrand Store
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