Bjorn Borg underwear
A pop life style
It was presented on 8th June in Milan the collection Bjorn Borg underwear, already known in Northern Europe for the quality of the items and their design.
Sport is part of the DNA of this collection, carrying the name of the popular Swedish tennis player. The items fit as a second skin thanks to the use of natural fresh and resistant textiles. As Borg, champion become an icon of a pop and extravagant life style, they have an unconventional soul: they bring color and joy in a traditionally monochromatic market, suggesting a new model of seduction young, fresh and always in line with the new tendencies in terms of fashion and clothing.
The collection is dedicated to whom doesn’t like to go unnoticed and is conscious of his/her charm without, at the same token, taking themselves too seriously.
At the present time the products of the collection Bjorn Borg can be purchased in about twenty multi-brand stores in Veneto, Emilia Romagna and Tuscany, but their diffusion is destined to increase in the summer arriving to Milan and other cities of Lombardy.
Bjorn Borg underwear is a brand distributed exclusively by Regina Regis Ltd of Quinto di Treviso.
Tags: Bjorn Borg underwear, Emilia-Romagna, Lombardy, Milan, natural textile, Quinto di Treviso, Regina Regis Ltd, Sport, Tuscany, Veneto
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