BlackBerry for Cardi Black Box
Technology in the service of art
On the smartphone BlackBerry scroll the images and news by Michal Helfman, Israeli artist protagonist from 16th April to 20th May at the Cardi Black Box gallery in Milan.
In exclusive preview, Wednesday 15th April, Nicolò Cardi, Barbara Berlusconi and Martina Mondadori, members of the gallery, and Sarah Cosulich Canarutto, curator of the exhibition, presented to the press the artist and her innovative installations, like the videos The Lesson, or Just be good to me.
Peculiarity of the event, the cooperation with RIM and BlackBerry, that used this occasion to develop the new application “Cardi Black Box”, especially created by Techmobile Snc as an easy and quick tool in the “service of art”.
The BlackBerry users, in fact, already since 3rd April could download from the address http://it.blackberry.com/cardiblackbox the pictures of the personal European opening of Michal Helfman and have a preview of all the information about her life and about her works that will be at the exhibition through a quick, intuitive and surprising tool.
BlackBerry has always taken care of the design and the appeal, but this time it clearly wanted to emphasize its proximity to all that is aesthetics and style, as explains Alberto Bevilacqua, Carrier Relationship Director of RIM – BlackBerry: “It would come natural to answer that BlackBerry are works of art. The communication tools we offered to our clients have never been the classic ones: BlackBerry has always used the word of mouth; now, to reach different kinds of clients not strictly business, we want to identify new channels of communication. BlackBerry is a communication tool not exclusively based on e-mails, but it also uses a series of codes, both artistic and visual. We introduced great multimedia features inside the BlackBerry. To have multimedia skills without the tool is useless, thus we decided to cooperate especially with Cardi Black Box because, like us, is young, innovative, and it suggests extremely original exhibitions”. Thus, he concludes: “Cardi Black Box is telling something new in the world of art galleries, the same way as we do it in the world of telecommunication”. A project that had its official start up, but that according to its advocates’ intentions fits in the firm’s concept of “Life on BlackBerry”.
Exhibitions, Exhibitions And Galleries, High Tech,
Tags: Albero Bevilacqua, Berlusconi, Blackberry, Cardi, Cardi Black Box, design, Michal Helfman, Mondadori, RIM
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