Cartier, LOVEDAY for Unicef
The 11th June will be a day of solidarity and love
The 11th June 2009, the LOVEDAY, is back, a fair initiative by Cartier this year at its third edition.
The concept of this humanitarian action was born from the LOVE bracelet , for over forty years universal symbol of love, and from the idea to extend this feeling from the private sphere of love to the boundary-less sphere of love for others.
Within this project, Cartier created the new bracelet LOVE CHARITY that will be on sale from 11th June – subject to availability – for 580 euro, 145 of which will be given to UNICEF and to its humanitarian initiatives to the benefit of the children of Sudan.
The jewel is constituted by a pink gold and diamond ring, paved on white silk drawstring to know around the wrist as a symbol of love tie. The colours represent the sensitiveness of love and the innocence of the childhood.
The UNICEF project in Southern Sudan, that Cartier has been supporting for three consecutive years, faces one of the most dramatic situations in the African continent; situation that involves especially children who, among war disruptions, epidemics, malnutrition and abandonment, live in a precarious and unstable predicament.
To adequately promote the charity sale and make the outcome even more effective, Cartier will welcome in each boutique celebrities from the world of sport, cinema, show-business and music that will be for a day exceptional sellers of the bracelet LOVE CHARITY: testimonials of the love for humankind.
Accessories, Boutique, Men, Women,
Tags: Cartier, celebrities, children, LOVEDAY, new bracelet LOVE CHARITY, Sudan, UNICEF
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