Design at the supermarket
At the Rinascente, Milan
At La Rinascente in Piazza Duomo in Milan the new Design Supermarket was inaugurated.
The purpose of this new area is that to motivate design purchases “with the same naturalness with which one goes to the supermarket”.
To do so, the luxury department store offers its guests an area of 2000 sq m, projected by studio 1+1=1 Claudio Silvestrin, Giuliana Salmaso architects.
On the perimeter buyers find prestigious brands arranged according to a shop in shop logic, whereas the central part of the floor is made of an area characterized by low counters where the other brands are located, divided up according to categories: Coffee and Tea, Creative Office, Décor, Technological Gadgets, Lighting, Books, Micro electronics, Nordic design items, cuisine, luggage and travel items.
The facility even hosts a library and a coffee bar projected by Martino Berghinz.
Home Decor And Design, Leisure, Living,
Tags: Design Supermarket, La Rinascente, Martino Berghinz, Milan, studio 1+1=1 Claudio Silvestrin Giuliana Salmaso architects
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