Esxence is back
The artistic perfumery, March 2010, Milan
From March 25 to 28, at the Palazzo della Permanente on Via Turati, Milan, ESXENCE – The Scent of Excellence, comes back. An event dedicated to artistic perfumery.
The sector represents a creative activity that gathers history, communication, desire to convey emotions, memoirs, moments, situations. In Italy, is has reached quite a relevant dimension, both in terms of income and in terms of committed distributors and passionate retailers. It has appealed many international operators thanks to a model that respects both quality parameters and distributive-commercial needs.
Esxence – The Scent of Excellence stands as a candidate, for the second consecutive year, to be the international meeting dedicated to each and every brand operating in favour of the spectacular art of olfactory language that rises more and more to fundamental complement of style choices of whoever loves to stand out.
Esxence is conceived to be an international crossroad of opinions, experiences, suggestions, challenges and knowledge: it hosts original brands, as well as Italian and foreign brand distributors, welcoming, press apart, buyers, and Italian and foreign retailers.
Exposition areas and the internal decorations were studied so to value the peculiarities and the identities of each single brand, through a dressing that is rational, elegant and homogenous, so to highlight the preciousness of each single “product-actor”.
The event, for this second edition too, will offer a number of events and educational-informational activities, which will be spread throughout the four-day show, together with meetings and debates where operators of the sector will analyse the evolution of this niche market. Numerous will be the opportunities for whichever brand wishing to better promote its profile and latest news.
During the open days (upon invitation) to the public, experiential moments for discovering the fascinating Art of Perfume will take place.
March 25-28, 2010
Museo della Permanente
Via F.Turati, 34 – Milano
www.esxence.com/it/
Beauty, Events, Leisure, Perfumes,
Tags: Artistic Perfumery, Esxence
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