Genoa Boat Show 2009
Optimism, passion and freedom
It was presented on 22 July 2009 in Milan the 49th edition of the International Genoa Boat Show that will take place from 3rd to 11th October at the trade fair zone in Genoa. This show proves once more to be one of the most important international exhibitions for the boat sector and prepares to play an anti-crisis role thanks to the presence of 1450 exhibitors, of which 37% is represented by foreigners, and 2400 boats of which 550 are the new models, to demonstrate the vitality of this sector and its ability to catch the very first signs of recovery. Such upturn is strictly linked to the change in relationship between pleasure boaters and the sea.
Exhibition tendencies have, in fact, followed a trend revealed by the Ucina-Ispo survey presented at the Satec, Venice, in May. The survey investigated the relationship of Italians with seamanship. Freedom, adventure and passion are the three main motivations tying Italians to boats, denying the cliché according to which seamanship is seen as status symbol. Moreover, for pleasure boaters, boating means to be in touch with nature. Widespread is the introduction of alternative propulsions and the increase of easy-handling boats, suitable for family excursions.
To introduce the news of the event is the President of the Genoa Show Paolo Lombardi who drew upon the good results of the 2008 Boat Show.
“The success can be summarized with three data: 150.600 sq.m. of sold exhibition area, 1500 exhibitors, 315.000 visitors. Compared to the 2002 edition, these results show an increase equal to 38%. I mention the year 2002 as since then data of other excellent Italian shows are available. Such shows became, within their sectors, an international reference event, such as MICAM, the Furniture Show, MIDO and Vinitaly. The success of the Genoa Boat Show comes from far away and marks a neat acceleration, within the last five years, as a consequence of strategic decisions took by the managers of the Genoa Show, of its associates, and companies in the boat industry. More specifically, two are the main winning guidelines that I mean to mention: the first is the decision to invest on Genoa, so that the evolution of the market could be sided by natural characteristics and the peculiar marine facilities of the area; the second is the decision to draw a long-run plan of collaboration between the Trade Fair and various associations so to optimize the realization of the event. Keeping this in mind, the past few days saw the signing, between the Trade Fair and Ucina, of operational agreements so to optimize the use of Nuova Darsena strategic asset in order to guarantee a lasting development of the Boat Show in Genoa. Finally, the qualitative growth of the Show catches the attention of prestigious brands: I am glad to announce this year’s agreement with Rolex that will be the official watch of the Show, with Allianz and Banca Carige”.
In the sign of optimism, the speech by Anton Francesco Albertoni, Ucina President: “Today we can state that the International Genoa Boat Show reached its goals and that the Italian nautical industry is one of the sectors of the National industry to hold the means to face this serious international economic crisis. This very Show demonstrated that our sector is healthy and that our businesses continue to believe and to invest, despite the moment of crisis that inevitably touched it. In order to recover and sustain competitiveness it is necessary to identify concrete solutions regarding essential issues”.
On 3rd October the very first General Assembly of Nautical Industries will take place so to allow an exchange between the businessmen of the sector and the Government and Institutions. The Prime Minister and ten other ministers are invited to join the event. Among the main issues that will be dealt with: the creation of a network of tourist ports, the reform of safety regulations, and the introduction of nautical tourism among tourist policies. As of today significant steps forward have already been registered: “Finally the enactment of a new circular regarding the Italian nautical leasing took place allowing the restart of this financial tool that is very essential to our development and that has been for too long paralyzed due to interpretational uncertainties and to the dispute that arose – continues Albertoni. The same is valid for the text proposed by the Senate Commission, regarding the legislation reform for port matters, which provides for a disposition that aims at designing unused areas of commercial ports for the nautical industry.”
As far as it concerns available areas, the new pavilion B, signed by Jean Nouvel, will be inaugurated and the layout of water areas will be refined, increasing to almost 9 kilometres the total length of sea courses.
TechTrade is back, the section dedicated to components and accessorizes for pleasure boating. On 5th and 6th October TechTrade will be reserved to b2b meetings among operators of the nautical supply chain.
Numerous conferences and side events will definitely not be missing, allowing young and curious experts to get in touch with the nautical industry and deepen the knowledge of life on the sea. Numerous will also be the news presented by companies, from motor and sailing boats, to pneumatic ones, accessories, electronic instrumentation, services and motors.
Names such as Absolute, Aicon, Frauscher, Riva, SanLorenzo, Sessa Marine, Jeanneau will be present.
Tags: Genoa Boat Show, Rolex, Ucina
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