Ghisò: lifestyle, functionality and luxury
Gianluca Maina, Ceo of the Swiss company
Ghisò is one of the most interesting brands in the sector of high quality accessorizes, half way between unpretentious design and high jewellery.
Rigour, luxury, simplicity and functionality for cadeau featuring precious materials (like the little horse, feathers, mammoth fossil, ebony, mother of pearl, to quote only few) and often in limited edition represent the guidelines of Gianluca Maina’s management as Ceo of Ghisò.
Which steps led you to running Ghisò?
My choice to acquire re and run the brand Ghisò was based on an emotion, a brainwave. Back then, I was in New York, as Deputy President of the brand Harry Winston, and the idea to take over a brand to re-start from the beginning had been tickling me for a long time already. Ghisò turned out to be the ideal brand: a significant emotional quotient, high quality products, an intriguing story and lots of work to do. The choice has been made in a moment. Since then it took little to gather a group of investors, take over the brand and re-launch a project.
An Italian man running a luxury Swiss company? The Made in Italy overcomes the Swiss precision?
I like to think of Ghisò as a boundary-free brand and with global roots. To keep luxury, nowadays, it is fundamental to offer a high quality product associated to an intriguing lifestyle concept. Italy, obviously, lends itself to all this. Our handcraft men represent at the best the prestigious made in Italy. Thanks to them we can count on a century-long experience, on traditions and experiences that allow to create unique and high quality items while offering a rich and emotional image, linked to a lifestyle unique and envied by many in the world. The fact to be based in Geneva allows us to draw from a different culture, connected to the clock-making world and to a certain kind of jewellery, consenting us in the future to enrich the offer of products with peculiar creations.
What are, in your opinion, the characteristics that distinguish the made in Italy in the luxury world?
Unquestionably a unique handcraftsmanship, a very marked taste and an incredible care for details. These characteristics well adapt to a part of the made in Italy luxury exported and consumed all over the world. In my opinion it is fundamental to keep as much as possible loyal to these values, removing all the surplus that do not increase the inherent value of the single object. Luxury means more and more the real value of the product. As for this the made in Italy had a very important card to play.
What inspires your precious creations?
Everyday life and an hypothetical Mr. Ghisò. It is important to think of real situations and to a living person using our products. Although the image of luxury objects is often associated to unnecessary objects, it is important that these objects respond to real needs, that they are functional and have a concrete use. I could talk for hours about Mr. Ghisò, the way he lives, what he does, and of his lifestyle…
You address mainly a male customers. Who, between women and men, is more demanding in the choice of an accessorize?
Our client is very demanding, be a man eager to buy something for himself, or a woman purchasing a present. I don’t believe that being demanding depends on the gender. When one purchases a high quality product like ours it is normal to ask for quality without compromise…
Paola Perfetti
Accessories, Fashion, Jewellery, Men Collection, People And Brand,
Tags: Geneva, Ghisò, Gianluca Maina - Ceo of Ghisò, Harry Winston, made in Italy, Swiss company
Would you like to keep informed on similar news? Sign up to LuxLetter
Related articles
Receive the latest updates from the luxury world!
