Hamilton for Hugo Boss

Testimonial 2009-2010

Lewis Hamilton is the new Hugo Boss’s testimonial.

The Formula 1 champion will appear on the publicity campaign of the fall-winter 2009-2010 Boss Black collection. The shots, by the photographer Heinz Peter Knes, immortalize Hamilton in a garage in Berlin wearing sportswear as well as elegant tuxedo.

The pictures were inspired by the words of the famous actor Steve McQueen: “Running is life. All that happens before of after is only waiting”.

Hugo Boss, brand of Valentino Fashion Group, is official sponsor of Hamilton’s team, the Team Vodafone McLaren Mercedes, and since 1981 it provides sportswear to the entire team

Italian version

Brand Campaigns, Clothing, Fashion, Men Collection, People And Brand,

Tags: Berlin, Boss Black collection, Formula 1, Heinz Peter Knes, Hugo Boss, lewis hamilton, steve mcqueen, Team Vodafone McLaren Mercedes, Valentino Fashion Group

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