Hello Kitty for mums and daughters
Grazia Belloni, deputy President of Camomilla
Hello Kitty becomes more and more trendy thanks to the Grazia Belloni’s – deputy President of Camomilla, the licensee of the character of Sanrio for numerous Made in Italy products – creativity. In fact, the new catalogue of the collection Camomilla for Hello Kitty (the Buccinasco firm is the one in the world working both as producer and distributor) becomes more and more complete and articulated. These last weeks has been launched Miss Kitty, a set of handbags and shoes for a trendy girl. For the youngest is also the collection Mamy and me where you can find in the baby sizes the same models of the woman collection in order to be dressed up as the mother.
With these new collections your creativity doesn’t have any age limit.
We thought to accompany women in every stage of their life. So, besides the novelty of the baby collection, we created a set of car products, ranging from stickers to ornament the bodywork, to the cat-shaped seat cover, to the trash bin. Another novelty is the cushions collection which contain, inside, a silhouette blanket or a remote cover to chill out on the sofa at night. In order to be even more glamorous, we created also a collection of finger watches made of sparkling crystals.
By now Camomilla does not simply follow the guidelines of the Japanese head office, but comes up with her own items.
Camomilla for Hello Kitty has become preponderant in the generation of our turnover. One needs thinking that the firm 2009 turnover, closed on 30th June, was of 37 millions euro (it was 30 millions last year) 60% of which gathered thanks to the Hello Kitty world. The success of Camomilla for Hello Kitty is due to the coherence of the project that gives to everything which represents the Italian lifestyle the mawkish imprint of the pink cat. Camomilla for Hello Kitty is the Italian side of Hello Kitty. We create with the same brand wine, sofas, and armchairs as well as glasses and many more households and accessorizes. For instance, from Brianza come armchairs and chaise longue, from Como silk foulards and scarfs, and from the wine cellars Torti Tenimenti Castelrotto of the Oltrepò Pavese sparkling wine, strictly rosè and other wines made of their best grapes.
The made in Italy by Camomilla for Hello Kitty is also the protagonist in the Sanrio stores all over the world.
It’s true, inside the Sanrio Luxe in New York we have a corner dedicated to Camomilla for Hello Kitty, where one can find all our products, from furniture to clothing and accessorizes. This corner is the format that we will duplicate in all the Sanrio Luxe store of the world already at work and in those whose opening is close. Other stores where to find Camomilla for Hello Kitty, besides the nearly 3,000 multibrand all over the world, are the two stores in Milan, the one in Times Square in New York, the one in Verone and Rome, to which will be added those in Paris, Barcelona and Madrid.
Alessandra Iannello
Accessories, Clothing, Cult Products, Fashion, Kids Collection, Luxury Representatives, People And Brand, Women Collection,
Tags: Barcelona, Brianza, Buccinasco, Camomilla, Camomilla for Hello Kitty, Como, Grazia Belloni, handbag, Hello Kitty, made in Italy, Madrid, Mamy and me, Milan, Miss Kitty, New York, Oltrepò Pavese, Paris, Rome, Sanrio, Sanrio Luxe, Sanrio stores, shoes, Torti Tenimenti Castelrotto, Verone, wine
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