Lapo Elkann and Pitti

Quality and perfectionism

Lapo Elkann presented to Pitti Immagine Uomo the 2010 spring-summer designed by Italia Independent.

To in spire the new collection is Provenza anni ’60-’70, in fact few weeks ago has been inaugurated the first retail in Saint Tropez in the very central Rue Gambetta.

Stripes, dots and sophisticated details are the dominant elements available in many colours.
Combined with two new couture jackets are two hats handmade by Borsalino with the same fabrics as the tuxedo.

Continues also the collaboration with Arfango thanks to the driving shoes. Handmade shoes of the Tuscany brand and available in two variants: the first one in soft suede and the second one in canvas. Both models feature bright colours and spotted interior.

Among the other novelties definitely stand out the return to the classic outdoor jacket by I-I and the cotton-fabric couture double-breasted jacket.

Man need to rediscover his tendency to elegance – explains Lapo without looking like a football player, a showman, or a body builder”.

Among the future projects there are the opening of new shops that will add to the 87 dealers in the world and the creation of a made to measure collection. There is still a bit of time, instead, for the woman collection “at the present time I am more credible working on men” said Lapo and figures support his statement.

Italian version

Clothing, Fashion, Men Collection,

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