Louis Vuitton Mon Monogram
Unique accessories
Louis Vuitton Mon Monogram and the Selfridges case represent two exclusive news that the French top brand reserved for only a few admirers.
Half way between tradition and high tech there’s a completely new service of customization of one’s own accessories and a new case, limited edition. Here presented one by one.
Mon Monogram is the newest service of customization for one’s own set of Louis Vuitton clothes. Through an appropriate computer program Mon Monogram allows for the inscription of the initials and to choose among the traditional bicolor bands as it was in use in the Eighteen hundred with the founder of the maison. Back then only noble families requested hand-made decorations of trunks, luggage, beauty cases and hatboxes, inscribed with initials and band-motifs featuring the colors of the family or house. Today, this is still possible with a hand-technique thanks to which initials and bands are acrylic-painted on the Monogram cloth.
A traditional soul now comes into being in a high-tech version: inside Louis Vuitton stores computer stations will be set up where the client will have the chance to play with over 200 combinations of initials and colored bands.
After choosing among 16 different combinations of nuances and characters’ dimensions, the order will go directly to the historic Louis Vuitton workshop in Asnières.
The technique used to inscribe the initials is serigraphy, which allows for the printing directly on the original cloth. Then, the job is cut and sewed so to manufacture a bag in only 4 weeks.
Today Mon Monogram is applicable to: Speedy bag, travelling sack Keepall and soon to the Pegase trolley. Whereas the IT set ups are already available for use in the Louis Vuitton stores of Milan and Rome – opening soon also in Florence, Naples, Bologna, Turin, Venice and Verona.
We also talked of Selfridges, British department store that celebrates, this year, its centenary. Louis Vuitton is among the luxury brands that were called in to join the celebrations and, in particular, to realize a special case. More specifically it’s a miniature of the traditional model, in a yellow version, that is Selfridges’ characteristic color, conceived to contain: cake, plate, 4 forks and 4 spoons, all is needed for a great celebration. It’s obvious that the party is reserved to a few guests: in fact, until 15th May offers will be collected at the Selfridges Personal Shopping Suite to win this Luois Vuitton-branded “wonder”-case .
Auctions, Fashion, Shoes And Bags,
Tags: Fashion Bags, Louis Vuitton, Mon Monogram, Selfridges
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