Only Watch in Milan by Pisa Orologeria

High watch-making on show

How many times we happened to come across, on the screen of our computers or flipping through the pages of magazines, the watches of our dreams? Those little masterpieces of micromechanics aimed at few and wealthy collectors? Tough, if not impossible, is to study them live. But Pisa Orologeria in Milan “offered” the fans of high watch-making this chance, hosting a two-day event on 17 and 18 September 2009. The exhibition presented pieces that were later auctioned at the extraordinary Only Watch auction on 24 September. The event usually takes place every two years during the Monaco Yacht Show, under the sponsorship of Prince Albert II, and is organized by the Patrizzi & Co.

On show there are all the 35 models that the most important watch-making brands created just for the special auction, whose proceeds will be entirely devolved to the Duchenne Muscular Dystrophy Research.

From the builders’ point of view, the Only Watch auction has to rightly be considered as a significant showcase. It is a way to explicitly show their skills in realizing small and big watch-making masterpieces, and their generosity towards causes that are worth of attention.

From the fans’ point of view, on the other hand, this is an ideal occasion to spend money with the best of intentions, purchasing proper unique pieces whose value is inevitably meant to increase with time.

Among the exhibited models, it is worth pointing out the very first exemplar of the Monaco V4 by Tag Heuer. This watch, presented at Basel 2004, was the object of infinite discussions and speculations, so much so to transform the announcement of its upcoming entry in the market, in a much awaited event. The meeting, for all lovers, is at Pisa Orologeria, Milan, Via Verri/Via Montenapoleone 9, from 10 am to 1 pm and from 2.30 pm to 6 pm. Free entrance: although it will be difficult to get rid from the desire to wear a new super-watch…

Paolo Gobbi

Italian version