Ralph Lauren starts from Paris
The brand’s debut in the high watch-making field
One of the watch-making events of 2009 is no doubt linked to the debut, with grand style, of Ralph Lauren in the world of time pieces.
The collections of the famous American stylist were presented to the operators of the field at the exclusive Geneve Watch Fair (SIHH 2009) that took place in January 2009. The creations surely appeared to be nonconformist compared to many of his opponents within the fashion world. No gadgets, no low-cost models, no quality compromises or standardization. Purely prestigious watch-making items, featuring thoughtful original designs and high-quality movements.
It is not by chance that the entire production came into being thanks to the collaboration between Polo Ralph Lauren and Richemont, the owner-group of Cartier, IWC, Piaget and so on.
It is much more than a mere joint venture between two companies. It rather is the result of an authentic partnership between two men: Ralph Lauren and Johann Rupert. They share the same passion for details and quality, necessary elements in the world of luxury watch-making.
The very first collections now available: Stirrup, inspired to the equestrian world; Slim Classique, featuring an extra-flat case and an essential dial – probably the most trendy at the moment; Sporting, dedicated to action and characterized by World Time.
As could be foreseen, the arrival of Ralph Lauren on the market of Italian watch-making factories will not be a particularly rapid process, since the high quality of the entire production requires distribution not only to meet expectations but also to be able to interpret the true novelty so to reach an audience that is not anymore merely elitish, but a fresh new one.
The joy of wearing a Ralph Lauren does not stand in chasing globalized and common ideals, but rather in looking for a “different” and original style.
As for now it’s possible to have a look, through the images showed in the gallery, to the first concrete result achieved in Europe: the opening in Paris, on 8th July 2009, of the section dedicated to watch-making within the Ralph Lauren Boutique in Avenue Montaigne.
Paolo Gobbi
Accessories, Arts And Culture, Fashion, Watches,
Tags: boutiques, Cartier, Geneva Watch Fair, high-watchmaking, IWC, Piaget, Ralph Lauren, Richemont, time pieces
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