Shopping during the sales season
New boutiques not to be missed
January, time for sales. While waiting to discover what the new spring summer 2009 collections are holding back, there is still some time to look for the occasion or the must, around one of the new cult shopping destinations.
Let’s start with Milan! Alain Mikli is the first Italian one brand boutique, located on Corso Como, one of the most renowned streets of the city, right next to the upcoming Fashion Town that is due to be inaugurated in 2009. Much like his first boutique, opened in 1987, all Mikli eyewear boutiques are designed by Philippe Starck and embody a luxury mood, perfection, elegance and pleasure. The architect preserved the original bricked wall, one side is painted in pearl grey, another is made of images and the ground is covered of oak parquet. The final extravagant touch of this boutique is the chandelier formed of three hundred black and white glasses.
New appearance for I Santi store on Corso Lodi 1, memorable store of the Milanese brand. The decision to undergo renovation stems out of the need to layout a new image for the store, highlighting the ability of I Santi to evolve and keep up to date while keeping faith with its own tradition.
Whomever is looking for boat clothes and accessories can drop in the Store del Buon Vento, that is the Horca Myseria Shop, owned by the famous sailing club, in which it is possible to find the best brands, necessary items to complete sea adventures with: from Helly Hansen to North Sails, from Napapijri to Murphy&Nye, from Slam to Musto, up until Rockport, Samas, Sundek. A wide corner is dedicated to Crew collections, a special service that makes out of Murphy&Nye clothes unique items thanks to the possibility to personalize them so to own a special dress for the sailing.
The Rinascente in Piazza Duomo also shows some news with the new corner Cold Method. The items characterized by a sportive look and a sophisticated elegance are displayed within a space surrounded by raw walls and white lacquered furniture.
The first central Italy one brand Zoppini store finds its location in Florence, in Piazza Stazione. Developed on two levels, the first is used for sales (50 sq m) while the lower one hosts events on a monthly basis. The brand even reached the Dubai Mall, the biggest shopping mall of the world.
New destinations are available for fashion fans also in London, world shopping capital. Furla inaugurated a new one brand store within “The Village”, an area dedicated to luxury brands inside the Westfield shopping mall of White City, and the flagship store in Regent Street, enhancing the policy of brand penetration and strengthening within the United Kingdom. Result of an elegant combination of architectonic avant-garde and materials proper of Italian architecture, it unfolds on two levels, soaking materials and finishes with the elements of the new Furla concept.
Traffic People inaugurated in the Spitafields area its newest store, born out of Mark and Louise Reynolds’ creativity, inspired by movie heroines of the ‘50s.
For design lovers, the new Molteni & C Dada Flagship store was born in Shaftesbury Avenue. The project, realized by Studio Cerri & Associati, is characterized by the architectural use of light.
Two new Prada stores in Germany. With the opening of the Berlin and Monaco branches, the stores of the brand within Germany increase to six. The boutique in Berlin hosts bags collections, shoes and accessories for women; the one in Monaco, offers leather collections, accessories and shoes for women and leather collections and accessories for men.
Bottega Veneta inaugurated in Ekaterinburg, in Russia its new store. It lies on two levels, linked to each other by internal stairs made of black granite. The ground floor spreads over an area of 135 sq m while the first floor measures 105 sq m. The boutique reflects all the characteristic features proper of the store concept projected by creative director Tomas Maier.
Gruppo Corneliani opened a new one brand store in Minsk, capital city of Belarus. The space is situated within the Gostiny Dvor palace that dates back to the XVIII century, partly rebuilt and recently renovated. It has now been transformed into a big shopping mall, fashion crossroad and highly requested spot by the most important luxury brands. The store is spread over an area of around two hundred sq m organized according to display and emotional logics. All interior decorations are varnished with “water cycle”, whose solvents content is equal to zero, showing full respect for environment.
Canali duplicates its presence in Athens, following a powerful world retail expansion plan. The new boutique, born under the new concept, reflects the brand characteristics: quality, style, concreteness and solidity through a number of décor elements such as: dark leather columns, back-lighted by a light barrier, that enhance items exposition; a geometric composition in “Mondrian” style, made of mahogany or polished steel inset with fumè crystals; the stone “Marfil a Pettine” peculiar element of wall covering and of the cashier area, that convey a luxury identity and a cozy atmosphere to the entire space.
The first Blumarine one brand store was born in Beirut. The new boutique, projected by Indik Studio, is located in the heart of the city and overlooks Park Avenue, the prestigious street dedicated to luxury shopping. In harmony with the style of Blumarine collections, the store interprets boudoir atmospheres from a contemporary viewpoint.
Fashion, Kids Collection, Leisure, Men Collection, Shopping, Showroom, Women Collection,
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