Simonetta Ravizza to the Emirates
Interviewing the designer
Simonetta Ravizza is the brand which made Naomi Campbell wear a fur again, after the contentious picture where the Black Venus, while promoting Peta’s activity, announced “rather naked than in a fur”.
Many stars actually wear items of the brand from Pavia. From Simona Ventura to Ana Laura Ribas, from Christopher Lambert to Elena Santarelli, from Nina Moric to Martina Colombari, from Catherine Deneuve to Valeria Mazza.
Simonetta follows in her father Giuliano’s footsteps who, thanks to testimonial such as Alain Delon, Sophia Loren, Mike Bongiorno or Jerry Hall, brought the made in Italy of fur coats to the world red carpets.
Simonetta follows in also another one of her father’s footsteps, that is, the democratization of the fur. In fact, if in the 1960s Giuliano, thanks to a good intuition, brought the fur coat into the world of the prêt-à-porter – not anymore a luxury for few, but an item to wear everywhere – today Simonetta combines it with “poorer” fabrics and makes it an item for everyone.
We met Simonetta Ravizza in the backstage of the fashion show that took place at the Versiliana of Marina di Pietrasanta on the occasion of the first edition of the Versilia di Moda.
Why is Simonetta Ravizza at the Versiliana?
I have a very strong emotional tie with this place. I give you one of the most significant examples. My father was a good friend of Romano Battaglia (soul of the summer events of the Versiliana, editor’s note) and came here to present the book about the sad days of his abduction. A happier memory, instead, is about the summers I spent in Versilia.
Your brand celebrated 15 years: a summary of this period.
Many different goals have been achieved, first of all having young women wearing furs. In fact, I combined important furs with the most “normal” fabrics like felt, denim and waxed fabrics. To clear out the idea of the fur as a coat I created unedited accessorizes. There is the fox fur collar, the rigid bracelet in horse fur and rhinestone, colourful bags in Mongolia fabric…All to make the daily clothing precious.
Where will the future projects take Simonetta Ravizza?
I am working for the brand to cover the spring-summer too. Next year we will take part in Milano Collezioni with a summer collection made of leather and suede items. Moreover, very soon it will be possible to find glasses by Simonetta Ravizza and produced by Moa Ottica at the optician. We had created a limited edition on sale only in the boutique of Via Montenapoleone in Milan. It has been welcome so well that we decided to make a continuing collection for the traditional distribution channel. But my desire is a perfume with my name.
Many projects for such a moment…
I have to say that for us the moment is not so negative. We plan to end 2009 with a turnover of 15 millions euro. We have been affected by a slight drop on the Russian and North American market, while we registered great results in Taiwan. Excellent also the performance of the showroom we opened in Paris. We are also trying to plan to the best our entry in the markets of Dubai and the Emirates.
Accessories, Arts And Culture, Clothing, Fashion,
Tags: Alain Delon, Ana Laura Ribes, Catherine Deneuve, Christopher Lambert, Elena Santarelli, fur coat, Giuliano Ravizza, Jerry Hall, Marina di Pietrasanta, Martina Colombari, Mike Bongiorno, Milano Collezioni, Naomi Campbell, Nina Moric, Peta, Romano Battaglia, Simona Ventura, Simonetta Ravizza, Sophia Loren, Valeria Mazza, Versilia di Moda
Would you like to keep informed on similar news? Sign up to LuxLetter
Related articles
Receive the latest updates from the luxury world!
