The New Addresses of Luxury
The openings and coming soon of Italian shopping
The fall-winter ’09-’10 fashion shows are over and the new trends for next season have been dictated. It is time for shopping, in the well-known boutiques or at the new addresses of luxury.
Beginning with the always glamorous Milan, where new stores opened. Rodo chose the very central La Rinascente store for his new corner shop, following the other sale points in Dubai, Tokyo, London, New York, Hong Kong, Jakarta, Taipei and Bangkok. Created by the architect Bonciani, the Florence brand proves again its exclusivity in the beige and gold furnishing hosting the new P/E 2009 bags collection. This is the realm of nabuk, of rock python, of silk satin, of metallic Napa leather, and of soft patent leather, all enriched with silver or gold-plated jewel-fastening.
New prestigious boutique also for Mauro Grifoni, who chose his location in a patrician building in Via Santo Spirito 17, in the heart of the Fashion Quad. Three-hundred s-m distributed over three sale floors and two for offices, designed by the architects Pasti and Perbellini under the supervision of the Grifoni stylistic team. Luxury and simplicity, with a bit of history.
Not far from here, you can find the first Milanese single-brand Grant shop. To welcome the fashion victims at the entrance, in Via Manzoni 40, there is a Murano glass chandelier with the maison’s symbols pending: a heart, a bear, a butterfly, a small perfume bottle. Minimal space on 90 s-m and two total white levels with a silver touch, for a children-fashion all glamour and elegance. Coming opening, 26th March, for La casa di Dodò, new show room of reference for all the fans of domestic design and furnishing. The exhibited creations are made by the master of the contemporary living Domenico De Palo, author of installations representing his personal search into the material, the shape and the pursuit of beauty.
Eventually, in the heart of the Milanese movida, Corso Como, was born the first European Fila flagship store. Not only sports-wear, but a dynamic and innovative project where, the impact of the spaces created by the Swedish design agency Grow is followed by the opportunity to purchase the exclusive Vintage and Gold lines, the fashion and lifestyle collections by the co-branding Fila-Wimbledon and the most exclusive products in limited edition.
Coming soon also for A N G E L O, opening in April in Bergamo a new 100 s-m corner consecrated to men-women fashion. The boutique will continue also on this occasion the cooperation with the Milanese showroom of arredamento Fragile, in Via Rutilia 11, already target of an international public of modern art collectors and fans.
The memorable Pal Ziler di Venezia shop has been re-opened instead, with a renewed outlook, thanks to the architect Roberto Tognon, already author of the last shops in Tokyo, Hamburg and at the airport of Venice. The fashion victims, who can not waste one minute of shopping, at the end of April will be able to enjoy the mutli-brand store AV Argentovivo, situated at the Leonardo Da Vinci airport of Roma Fiumicino, Terminal A. The space is aimed at creating a multi-sense path along which each brand should have the setting most suitable to its mood. So, from the central mirror-covered platform, generates a waving movement leading to the corset, underwear, homewear and beachwear collections by Argentovivo, Bacirubati and Patrizia Pepe, to the men collections by Julipet, to one section devoted to cosmetics, bijoux, hosiery, eyewear and, since next fall/winter, also to the new proposals by Kenzo underwear & beach wear.
With regard to “summer purchase”, if you want to enjoy a sunny weekend at the seaside, here are some of the ideal destinations for your holidays, now to write down even on the shopping agenda.
In Forte dei Marmi, the brand of luxury Severi opens its flagship store, the first of many other single-brand stores expected soon both in Italy and abroad. The brands, born in the early 1990s and turned into society only in 2005, is one of the examples of Made in Italy in the world. After cornering the markets of Middle and Far East, the second generation Severi, led by the designer Maria Grazia Severi, introduces in Italy as well its exclusive collections, ranging from clothing to knitwear, up to luxury accessorizes.
On the Adriatic side, instead, the first flagship store is for Le Rosse 41 Italia. It is located in Jesi, in Via Pergolesi, and it has been designed as an old-fashioned and romantic environment, with prevailing wall paper-patterned walls, oak-beamed on the ceiling, ancient chandeliers and old mirrors and armchairs.
From North to South, one arrives to Nola, where has been inaugurated the first show room of Silvian Heach Kids, the collection consecrated to the youngest and hosted in the CIS, one of the most important distribution pole of centre-southern Italy and of the entire Mediterranean area, at the doorstep of Naples. Eventually, in the small town of Salemi, in Sicily, Massimo Piombo has inaugurated his boutique in the sophisticated and exclusive 17th century site of the Collegio dei Gesuiti. After Milan and Portofino, he chose an historical location that preserves the town’s relics and the memoirs of the Debarkation of the Thousand, to confirm the company’s mood: timeless, discrete and a bit artistic elegance.
Boutique, Eyewear, Kids Collection, Leisure, Men Collection, Shopping, Showroom, Women Collection,
Tags: A N G E L O, arredamento Fragile, AV Argentovivo, Bacirubati, Bonciani, Boutique, CIS, co-branding Fila-Wimbledon, Domenico De Palo, European Fila flagship store, Forte dei Marmi, Grant, Jesi, Julipet, Kenzo underwear & beach wear, La casa di Dodò, La Rinascente, Le Rosse 41 Italia, Massimo Piombo, Mauro Grifoni, Milan, Milano Moda Donna, Milano Moda Uomo, Nola, Pal Ziler di Venezia, Pasti, Patrizia Pepe, Perbellini, Portofino, Rodo, Salemi, Severi, Shopping, Silvian Heach Kids, Swedish design agency Grow
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