Tribute to Fashion
Creativity and solidarity with Coca-Cola Light
Coca-Cola light once again gets closer to fashion with Tribute to Fashion, event planned on 24th September, at the opening of the fashion week, in Milan, within the wonderful and striking framework of the Court Yard of Palazzo Reale.
The event includes the most important national brands, ambassadors in the world of Italian luxury and of feminine creativity. Eight brands: Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace, represented by women who have in common a passion for glamour, beauty and the joy of life.
Unquestioned star the contour bottle of Coca-Cola, that in its version Coca-Cola light turns into a diva to be “dressed up” by the most important Italian designers.
“With Coca-Cola light we want to talk to those women – says Rodolfo Echeverria, Managing Director of Coca-Cola Italy – with a strong personality, extroversive, modern, who like to experiment, as well as beauty, design, art and culture, so that they can remember to pull out the most authentic and unique part of themselves. We are proud of this Tribute because it represents in a sublime way the idea we want to transmit to educated, sensitive and always glamorous women. I want to thank the municipality of Milan for the unique opportunity offered to our firm – continues Rodolfo Echeverria - and obviously the wonderful designers who decided to join us in this project, to experiment and to pay Tribute to all women.”
A big event that will see the combination of creativity and solidarity, due to the important Charity strongly demanded by Coca-Cola Italy, by the big protagonists of Made in Italy and by the Municipality of Milan, to increase awareness, a great example of solidarity “of women for women”. The auction proceed will be donated to “Municipality of Milan for Abruzzo”, an initiative promoted by the Municipality of Milan, in collaboration with the Chamber of Commerce of Milan and the main industrial unions. The amount collected will be destined to a selection of projects aimed at enhancing the productive fabric and at reactivating the economy of the areas hit by the earthquake, besides supporting the training and introduction to work of youngsters from Abruzzo, with particular care for women.
Fashion & the City – Tribute to Fashion will be the open air exhibition that Coca-Cola Italy will donate to the City in order to visually tell the most glamorous interpretation of Coca-Cola light, the creativity, the imagination and the commitment of Italian fashion.
Accessories, Fashion, Luxury Representatives, People And Brand, Women Collection,
Tags: Abruzzo, Alberta Ferretti, “Municipality of Milan for Abruzzo”, Blumarine, Chamber of Commerce of Milan, charity, Coca-Cola Italy, Coca-cola light, contour bottle of Coca-Cola, earthquake, Etro, Fashion & the City – Tribute to Fashion, Fashion Week, Fendi, Marni, Milan, Missoni, Moschino, Palazzo Reale, Rodolfo Echeverria, Tribute to Fashion, Versace
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