So, here is the complete calendar of the presentations:

Saturday 16th January 2010
WOOLRICH 10-19 Via Lombradini, 20
CESARE PACIOTTI 14-18 Via Sant’Andrea, 8
HAUTE 14-18 Via Sant’Andrea, 12
TRUSSARDI 1911 14-20 Piazza Scala, 5
FABIO INGHIRAMI 14.30-18 Corso Di Porta Romana, 3

Sunday 17th January 2010
ROY ROGER’S PRESIDENT’S 11-19 Via Sannio, 20
MALO 16-20 Via Archimede, 26

Monday 18th January 2010
AQUASCUTUM 9-14 Viale Luigi Majno, 17
BALLANTYNE 9-18 Corso Italia, 49
VALEXTRA 9-18 Via Manzoni, 3 – 1st floor
FRATELLI ROSSETTI 10-16 Piazza San Carlo, 2
BALLY 10-18 Via Bigli, 11/A
CAR SHOE 10-19 Via Spiga, 1
CHURCH’S 10-19 Via Borgonuovo, 16
LARDINI 11-18 Via Spiga, 48
MASSIMO SFORZA 11-20 Via Sant’Andrea, 3 – 3rd floor
FURLA MEN 11-19 Via Sant’Andrea, 18
ALBERTO GUARDIANI 12-18 Corso Venezia, 29
WOOLRICH WOOLEN MILLS 12-19 Corso Buenos Aires, 2
MOSCHINO MEN 12-17 Via San Gregorio, 28
CARUSO (FOR PRESS ONLY) 13-19 Via Rezia, 2°
GALLIANO 17-21 Via Sant’Andrea, 6
ROBERTO BIAGINI 17-21 Via Induno, 1
BRIONI 18-21 Via Gesù, 4

Tuesday 19th January 2010
BLACK FLEECE BY BROOKS BROTHERS 14-17 Corso Como, 10
MESSORI 14-18 Via Decembrio, 28

Italian version

Together with around 70 international brands of luxury, women, men and kid wear, footwear and accessorizes there are also corners dedicated to relax and entertainment, thanks to an unusual division of the space.

At the core of the Kralers’ philosophy there is the individual, to whom to dedicate care to transform shopping into a moment of sharing and serenity.

Natural materials skilfully patterned by local craftsmen and a refined and modest architecture created by Andrea and Luca Marastoni make this store a cosy place able to tell the history of Alto Adige and to interpret the emotions and love for nature of the Kralers.

Among clothes and brand stands find their space the fireplace area for specific readings about fashion, mountain, arts and architecture and a relax area, projected also for disabled friends, with the possibility of tasting savoury or sweet delicatessen, together with a selection of coffee. Of course, there is also an area dedicated to children, with tables where to draw, 3D videos and entertainment by qualified and multilingual personnel. Eventually, the Kralers thought of a “cuddle” area for the four-legged friends.

“The wellness and the satisfaction of clients entering a shop have always been the guiding principle in our business activity”, explain Daniela and Franz Kraler whom we asked to tell us their philosophy.

How did it come up the idea of a store centred on the service to the individual?
Our desire was to provide an ever better and complete service to our clients. The focus is the love for our job, calling for a constant and continuous improvement to transmit to our clients the emotions that we live ourselves. Love. Passion. The search for beauty for ourselves, for the other. A pleasure for us who are willing to transmit to others, beyond the mere commercial gain.

What do you think will be the most popular additive service?
There is no privileged additive service. Each detail had been treated as “the” detail, so to organize a space in symbiosis with everything. Each function is necessary to the others and all of them are necessary for the final result. We wouldn’t let any client leave the shop with an incomplete product and this is the same principle we were inspired to when organizing the space.

How can many luxury brands live together in one single space?
The answer is the space. What we guarantee to the maison is the division in “box”, so to create distinctive and neutral display areas that emphasize the beauty of the exhibited items. The strength of fashion, of luxury, that we are honoured to deal with, allows for ambitious combinations, like a valuable item of the Sixteenth century combined with a modern and minimalist architecture. The experience of many years of this job allows for some freedom. The provocations, in fact, are justified by the sincere love for what we do.

Francesca Zottola
Italian version

Is there a football player of the Italian Championship to whom you would dedicate your shoes?
Faas Wilkes played in Inter Milan since 1949 to 1952, a time when the team always got close to winning the title of Italian Champion. Among the current ones, let’s see, who knows?

Is it easier to win a Golden Ball or to be successful in fashion?
I will be very honest by saying that I am not really a fashion man. There is an entire team of professionals behind the Cruyff Classics collections. All I do is to associate my name to the shoes and, sometimes, I give some advice: I want shoes to express quality as the Cruyff Sports did in the 1980s. To have a shoe named after you and to achieve the Golden Ball are two very different things, both very good and of great satisfaction.

What does fashion represent for you?
Quality, style and talent.

Do you think that in the future there will be room to diversify the production of Cruyff Classics?
Yes! In this moment there is an ongoing collaboration with the Foundation cruyff to realize a shoes whose proceeds will be devoted to the Cruyff Courts, an association aimed at creating football pitches for children.

Is there a champion of the past that you would like to have as associate? Who, why?
More than one…too complicated to name one. I am afraid to offend someone.

Football for Cruyff is…
Fun, elegance and technique, but especially intelligence.

Francesca Zottola

Italian version

The Formula 1 champion will appear on the publicity campaign of the fall-winter 2009-2010 Boss Black collection. The shots, by the photographer Heinz Peter Knes, immortalize Hamilton in a garage in Berlin wearing sportswear as well as elegant tuxedo.

The pictures were inspired by the words of the famous actor Steve McQueen: “Running is life. All that happens before of after is only waiting”.

Hugo Boss, brand of Valentino Fashion Group, is official sponsor of Hamilton’s team, the Team Vodafone McLaren Mercedes, and since 1981 it provides sportswear to the entire team

Italian version

On 10th July 2009 the new showroom of Livio de Simone was inaugurated in Milan in Via Savona 55.
The historic Neapolitan brand returns to Milan occupying an area of over 200 metres where one can revive the history of the “stylist-painter” that during the Sixties and Seventies launched a new way of dressing up: easy-going and eccentric, in the sign of all possible colors.

From 10th July to 30th October at the showroom the new Spring-Summer 2010 collection, the new prints and some unseen products will be presented. The area, projected by architect Fabrizio Lepore is at the same time a journey into the past (on show there are in fact historic prints of the brand, vintage photos with Audrey Hepburn and Jacky Onassis, Vogue’s and Harper’s Bazaar’s covers) and a bridge to the future of the brand, which made room for new important investments though keeping a proud firm link with its own identity.

Italian version

Two the main worlds that inspire the new night and day collections of the brand: elegance for themes like the Born Natural and the Blue Academy; vivacity and determination for the Color Vibration and the Gym Challenge.

In the night wear as well as in the freewear, sandy colours and fresh fabrics as linen, that suggest a free and easy style, are combined with navy shades (white, blue, red), for a more classic and rigorous look.
Real protagonists, colours become bright in the Color Vibration mood, where cotton and linen popeline take up iridescent and multicolour nuances, gliding into coral, aqua green and kiwi tones. Softer, instead, are the colours of the Gym Challenge, for sport-chic items, made of ultra light fabrics and with elegant lines.

As for the underwear, Julipet focused on the innovative search of materials, with a great care of details. Elasticated light cotton, stretch jersey and a rib stitching by gossamer-like consistency, made of tencel eco-fibre, are used for skinny and comfortable items. A simple, linear and elegant image, available in evergreen colours like white, blue and black, is combined with more dynamic proposals, matching the nightwear themes.

The beachwear 2010 collection is available in three macro-themes interpreting in an original way the Julipet man: Club Monaco, Blue Academy and Etno Chic. Club Monaco is inspired by the Côte d’Azur of the 1950s-60s: classic and elegant patterns on one side and fancy vintage ones on the other side, made of fresh and sophisticated colours on Sensitive, high-fibre Lycra fabric. The Blue Academy, with traditional blue, red and white and the “sailing” patterns, is inspired to navy uniforms suggesting a sober and refined style, ironically rigorous. Prints inspired to the Tropics, flashy stripes and huge dots in the world of Etno Chic, mood recalling the atmosphere of refined and exclusive resorts.

Matching the style and tones of the collection, the socks are made with high-quality fabrics and particular care to details and finishing. With this comes also the basic collection, where the Scotland thread and cotton are available in evergreen colours like white, grey and black.

Italian version

Check out our gallery for understand the season’s essential menswear trends.

Rigour, luxury, simplicity and functionality for cadeau featuring precious materials (like the little horse, feathers, mammoth fossil, ebony, mother of pearl, to quote only few) and often in limited edition represent the guidelines of Gianluca Maina’s management as Ceo of Ghisò.

Which steps led you to running Ghisò?
My choice to acquire re and run the brand Ghisò was based on an emotion, a brainwave. Back then, I was in New York, as Deputy President of the brand Harry Winston, and the idea to take over a brand to re-start from the beginning had been tickling me for a long time already. Ghisò turned out to be the ideal brand: a significant emotional quotient, high quality products, an intriguing story and lots of work to do. The choice has been made in a moment. Since then it took little to gather a group of investors, take over the brand and re-launch a project.

An Italian man running a luxury Swiss company? The Made in Italy overcomes the Swiss precision?
I like to think of Ghisò as a boundary-free brand and with global roots. To keep luxury, nowadays, it is fundamental to offer a high quality product associated to an intriguing lifestyle concept. Italy, obviously, lends itself to all this. Our handcraft men represent at the best the prestigious made in Italy. Thanks to them we can count on a century-long experience, on traditions and experiences that allow to create unique and high quality items while offering a rich and emotional image, linked to a lifestyle unique and envied by many in the world. The fact to be based in Geneva allows us to draw from a different culture, connected to the clock-making world and to a certain kind of jewellery, consenting us in the future to enrich the offer of products with peculiar creations.

What are, in your opinion, the characteristics that distinguish the made in Italy in the luxury world?
Unquestionably a unique handcraftsmanship, a very marked taste and an incredible care for details. These characteristics well adapt to a part of the made in Italy luxury exported and consumed all over the world. In my opinion it is fundamental to keep as much as possible loyal to these values, removing all the surplus that do not increase the inherent value of the single object. Luxury means more and more the real value of the product. As for this the made in Italy had a very important card to play.

What inspires your precious creations?
Everyday life and an hypothetical Mr. Ghisò. It is important to think of real situations and to a living person using our products. Although the image of luxury objects is often associated to unnecessary objects, it is important that these objects respond to real needs, that they are functional and have a concrete use. I could talk for hours about Mr. Ghisò, the way he lives, what he does, and of his lifestyle…

You address mainly a male customers. Who, between women and men, is more demanding in the choice of an accessorize?
Our client is very demanding, be a man eager to buy something for himself, or a woman purchasing a present. I don’t believe that being demanding depends on the gender. When one purchases a high quality product like ours it is normal to ask for quality without compromise…

Paola Perfetti

Italian version

To in spire the new collection is Provenza anni ’60-’70, in fact few weeks ago has been inaugurated the first retail in Saint Tropez in the very central Rue Gambetta.

Stripes, dots and sophisticated details are the dominant elements available in many colours.
Combined with two new couture jackets are two hats handmade by Borsalino with the same fabrics as the tuxedo.

Continues also the collaboration with Arfango thanks to the driving shoes. Handmade shoes of the Tuscany brand and available in two variants: the first one in soft suede and the second one in canvas. Both models feature bright colours and spotted interior.

Among the other novelties definitely stand out the return to the classic outdoor jacket by I-I and the cotton-fabric couture double-breasted jacket.

“Man need to rediscover his tendency to elegance – explains Lapo – without looking like a football player, a showman, or a body builder”.

Among the future projects there are the opening of new shops that will add to the 87 dealers in the world and the creation of a made to measure collection. There is still a bit of time, instead, for the woman collection “at the present time I am more credible working on men” said Lapo and figures support his statement.

Italian version

Good-looking body, pleasing face, shoulders and arms that make the difference in the water and not only. Among the most cherished sportsmen, Filippo Magnini is one of the faces chosen by Giorgio Armani as testimonial for his collection EA7. An ambassador of style in the swimming pool as well as in life.

Between secret dreams and goals achieved, Magnini told us how the glamour and the search-lights match perfectly with his perseverance essential to be the best in sport and we found out that, to win, one needs the courage of living a normal life.

From King to King, how did the collaboration with Armani begin?
By chance. King Giorgio has always been a fan of swimming. One evening, I was in his club for a drink together with my manager when they introduced us. We liked each other right away and Mr Armani confessed me that he would like to work with me. Obviously I couldn’t but be happy about it and since that evening began a collaboration that has turned out to be a winning one.

What cannot be missing in your closet for special occasions?
Usually I wear simple clothes, but for special occasions an Armani suit is a must..

Which sportswoman would you recommend as a testimonial of a luxury maison?
I realize that, luckily, the maisons are more and more looking at the world of sports in the search of their testimonials. It is an important signal, because it links the idea of sport to the glamorous one of a brand. If well managed, it becomes a very powerful mix. I can’t name one…there are many worthy colleagues, too many.

Once you will stop swimming, will you see yourself rather in the world of sport, fashion or show business?
The experience at the Famous Island made me understand that, once my career will be over, I would like to begin a new experience in the show business. I like challenges and definitely that of television is a very challenging and competitive world.

How to combine the rigour of sport and the glamour of beau monde?
They definitely need to be well handled. One need to be able to dedicate the right time to both. To attend too many glamorous events could distract you from your goals. I always try to remember that, if people recognize me in the street, it is because of what I did and that I keep doing in the swimming pool.

What are your points of reference in your life and in sport?
My family plays a very big role in my life. I am very lucky because my parents have always been very present, although giving me the chance to choose. In sport, and especially in swimming, the athlete I am inspired to is Alexander Popov.

For sport and not only you have visited many cities and countries: what is the place where you would live and why?
It’s true I have been travelling a lot, but I haven’t had the time to actually visit the places where the competitions took place. I am looking forward for the World Championship in Rome to be over (with a victory…) to go on a holiday.

What is never missing in your fridge?
My job imposes me an healthy and balanced diet. But I have a weakness: mayonnaise…

You won many medals, what is your secret dream?
Obviously to win a gold medal in the 100 freestyle at the World Championship in Rome. I would be the first athlete in history to win three times in a row. I am lucky that I will play at home and this is an opportunity not to miss.

Francesca Zottola

Italian version

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