The first edition of the Vision Business Forum aims at becoming a gathering occasion for exhibitors and opticians to discuss the sector’s present and future. The event will take place in Rome on 6 and 7 September at the Centro Congressi Cavalieri Hilton.

“We are sure this is an important event” highlighted Vittorio Tabacchi, President of Anfao and Mido, promoters of the event. “It will enrich the Italian scenario and will offer an interesting occasion to confront with the main actors of this field”.

Main protagonists, among frames and sun glasses, are small and medium enterprises that do not have yet any structured and organized direct distribution in Italy. For them, the Vision Business Forum can be the real occasion to share ideas and join a great number of meetings that will liven up the Hilton.

The Vision Business Forum registers also the participation of all main companies that produce ophthalmic lenses, multinationals and all those interested in the evolution and development of the Italian market.

Case and accessories will not be missing so as instruments, furniture and software. The scenario thus seems to be complete in the reproduction of all optic sectors.

A universe that, through its own representatives, is called to confront with others during the round table at the end of the first day, on Sunday 6 September. Gathered with the President of Assogruppi Ottica, Andrea Garagnani, with the support of Andrea Farinet, moderator of the enire day, Giulio Velati, President FEDEROTTICA, Riccardo Perdomi, President of ANDOM (National Association for Modern Optic Distribution), Vittorio Tabacchi, President of ANFAO (National Association of Optic Items Producers) and MIDO (International Optic, Optometry and Ophthalmology Show), Dan Levi, Vice President MIDO, Paolo Pettazzoni, President ANFAO lenses Group and Cyrille De Montvalon, President CCV (Consorzio Comunicazione Vista). Among others present at the event, the executives of a number of groups that liven up the Vision Business Forum: Argo Vision, Cecop, Free Optik, Green Vision, Vision Is, Vision Service.

www.visionbusinessforum.it/dev/indexeng.html

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A few examples: the retro style of the Zooey model, available in different colours both for glasses and sunglasses versions; the most up-to-date collection featuring warm shades: Mayfair and Marbello; glamorous features of Annice provided with an opalescent outline; and Floral.

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Whoever wears the glasses will have the chance to choose the Silhouette through the online system. Anybody will have the chance to choose the models, try out new colours and test new shapes of lenses in a variety of almost-infinite combinations. Like this it’ll be possible to select the preferred glasses before going to the optician.

Accessing the website www.silhouette.com/virtualmirror every user will have the chance to upload his own picture and virtually try on his own face the Silhouette models, selecting them from a wide range of lenses’ shapes and colours. Every mode is in fact available in different colours and in different lenses’ shapes. This variety allows the user to try the entire range of Silhouette glasses on his face and to evaluate which is the model that best suits his look and physical features.

Once decided the preferred Silhouette glasses, the user will have the option of printing the picture and take it to the optician to try, in person, the model he had created on the web.

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The lines and the subjects recall, of course, the mood of the collections signed by the young jewel’s designer: so to have frogs and reptiles associated to the use of precious stones and Murano glass.

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Innovative materials and solutions for Italia Independent, available on the market with a number of collections, among which I-High stands out, brand’s best product. One of the news is the “Cold War” model (mod. 505) presented as prototype to the Paris Silmo: these are multi-functional glasses that, thanks to the dynema wire, allow for a rapid substitution of the lenses (for sunglasses or glasses) and of the lower frame, in order to enjoy matching different shades.

3Concept, the glasses’ brand Made in Italy, characterized by screw-less technology, celebrated its first year with a number of news. Five are the new models that continue to draw inspiration from a retro style, strictly linked to the ’50s and ’60s. Men’s models re-suggest a drop-shape, whereas women’s models, narrower, feature a cat-tapered shape. Among women’s models it is also presented “Bfly” featuring a new laser-work that recalls the decorative patters typical of butterflies’ wings. The bar concept, which serves as the basis for the brand’s “screwless” technology, is subjected to a technical evolution that improves its aesthetics: front pieces’ attachment to the bridge is now not at sight, increasing suitability and refining the aesthetics. Such evolution, applied to the new collection, serves as the basis for the restyling of seven models belonging to former collections that are now available in new colours.

The model Ultra Light by Pirelli Pzero features an incredible weight for sunglasses: only 20 grams. Weightlessness results from the use of a particular metallic alloy, already used in experimental medicine, Nitilon that is composed by a very high percentage of titanium. The design is characterized by delicate shapes, rounded by vintage features for women and more squared and sporty lines for men. A particular temples’ manufacture alternates laser-cut acetate, whose peculiar radial mark is unmistakable, to metal. The model features lightly square-shaped front pieces. Memory-endowed it folds and then goes back to its original shape. The narrow temples contribute to the feather-like frame and a comfortable wear. The terminal rubber marks and brands the glasses.

For motors’ lovers, we now present the Mercedes-Benz eyewear collection, which focuses on the use of technological materials, such as titanium and carbon fibre, and on the search for details purposely conceived to convey uniqueness and recognizability to the product. The limited edition model MB590 stands out. It is realized with materials purposely studied in order to guarantee weightlessness, comfort and at the same time mechanic strength. Carbon fibre is made of thin carbon filaments arranged according to the warp and weft classic pattern , to give shape to a fabric that is chessboard-patterned.

Among the most precious materials, here are presented piton and crystals purposely conceived for the glasses signed by Ermanno Scervino. Details of gold tanned leather are applied on temples made of cellulose acetate that is a plastic cotton-derived resin, hypo-allergenic and 90% biodegradable. The search for innovative details and decorations perfectly matches the structures inspired by the ’60s: big frames featuring rounded out geometric shapes and a significant thickness. Zeiss lenses protect from more than 95% UV rays and the filters, thanks to a special treatment of the surface, take on the same colour shades of the frame.

IVKO GmbH presents a frame made of natural horn covered with Karung snake skin. The horn theme is also found in the Ralph Vaessen collections, suggesting ideas for both sunglasses and glasses models, and in the Theo horn and metal models. Besides the Silver Edition, Gianfranco Ferrè‘s new ideas are gritty models like the GF 885 featuring exotic leather stripes that define front pieces and profiles.

Diamond details are set in front pieces and temples of the two new Dunhill models, DU130 and DU131, both realized in acetate. If the use of varnishes characterizes the Missoni collection, MOD. B.V.85 is the top expression of the Bottega Veneta essence. It regards a very light and non-allergic titanium pince-nez, enriched by natural horn. The model, featuring oval-shaped lenses, comes with an interwoven leather cord, kept together by a butterfly-shaped brooch.

Real jewels are the pieces of the Sospiri Collection by Ottica Veneta, decorated with crystals and hand-made decorations.

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Lately debuted “Love & Light”, the only glasses and sunglasses’ collection in the world thought for brides.

“Love & Light” is a feminine and seductive collection, originated from the collaboration between Daniel Swarovski crystal eyewear, prestigious luxury eyewear brand, distinguished for its refined and precious designs, and Domo Adami, internationally known name for wedding, formal and evening gowns and accessories.

Unchallenged protagonists of these models are 800 Chaton crystals, well known for their unique brightness and light intensity. They are rigorously hand-mounted on bars according to the CrystalAppliqué technique.

Delicate and precious, the crystals convey uniqueness to the frames that are proposed in pure white and champagne shades.

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