To underline this concept, the Piedmontese brand, worldwide leader of performance running, has recently launched a new advertising campaign whose testimonial is the beautiful volleyball player Francesca Piccinini.

In order to enhance the visibility of the brand and underlining its uniqueness, a new spot was realized and it was recently posted on YouTube. Electronic music beats the strides of runners sharing the value of the brand for which sound mind coincides with sound body. To put into practice the slogan “sound mind sound body”, New Zealand photographer Ross Brown frames into his shots 5 athletes, 2 men and 3 women, while they are busy running on their own imaginary road.

From this, the new concept dedicated to the icon of an imaginary road was created “Running is freedom, imagination, Asics invites you to find your own way, both for body and mind, you can run on long or short paths, be them straight or tortuous, as your imagination has no limits”, as explained by Art Director Lennart Driessen. He continues: “Campaigns of the past year were all set against a white world, and people nowadays start associating this to the Asics brand. The new campaign shows people in this white world, each with her own unique path on which to run. Your body takes you from one place to the other, but the true journey is within your mind”.

A journey this, that continues throughout the process of choosing testimonials coming from the sports’ field but with a glam soul like Francesca Piccinini who now links her name to the volleyball shoes for women Asics Beyond. The hitter of Foppapedretti Bergamo comes right after other national champions such as walkers Stefano Baldini and Alex Schwazer, as well as tennis players Mara Santangelo and Filippo Volandri and ice-stars Enrico Fabris and Carolina Kostner, so to confirm the effort of the brand in always aiming at high-performance, apart from glamour, products. This is the reason why celebrities are not just faces but true partners called in to give technical advices regarding the development of the products.

www.asics.it
http://www.youtube.com/watch?v=PAKVeitI6R8&translated=1

Italian version

For sure, the most glamorous skiers will not give up the news of 2009 winter: snow kite.

This fun and exciting union of ski and sail, is already a must in France, and is now one more activity to enjoy for the guests of the Cortina Cristallo palace Hotel & Spa. Among the offers of the luxury five starts hotel, there is a real full immersion in the last trends as far as it concerns winter disciplines.

This exclusive resort in the heart of the Dolomites offers a “Weekend Snow Kite” package: two breathtaking days between snow and air in which, besides the luxury of a short vacation immersed in nature, sport, wellbeing and fun, it will be possible to learn the basics of this “flight of the snow”, thanks to lessons provided by professional teachers of the Cortina Snowkite School.

Moreover, for those that are already fond of the most “in” discipline of the moment, between 12-15 March, the Cortina Snow Kite Contest will be hosted in Cortina. The contest is the international competition in which the strongest snow kite athletes compete. A special guest, world pluri-awarded champion Guillaume Chastagnol will also be present.

Cristallo Palace Hotel & Spa
booking@cristallo.it
+39.0346.881.111

Italian version

Thanks to it, you will be able to discover all the most fun ski runs, the off-pistes, the luxury hotels, the culinary specialities and the coolest clubs. Each place has been selected due to its beauty, its dishes or the cozy atmosphere.

The Guide is perfect for both free-skiers, seeking for exciting experiences, and for those who appreciate the luxury offered by the signaled resorts.

The box is available, since mid-December 2008, at the website www.lindewerdelin.com

Italian version