The participants will have the chance to exhibit their car or their collection to be sold.

The event is an occasion for fans and connoisseurs to meet and exchange new and useful information, in addition to a spectacular exhibition of amazing motorcycles and old cars.

The day will not be exclusively consecrated to the auction, but there will take place several initiatives connected to motors, with the occasion to tackles topics of current events, entertainment, culture and sport.

http://www.luzzago.com/

Italian version

The Rocket III Roadster distinguishes for the three cylinders engine 2.294 cc powerplant Triumph with a maximum power of 148HP.
Fitted with a sophisticated ABS system especially developed for the Rocket III it has received a long list of ergonomic and quality improvements over the precedent models.

Each detail has been taken care of to offer the pilot a unique driving experience.
The footrests are further back, lower down and more inboard than the standard version, the seat sits the rider higher and further forward.
New rear suspensions have been designed to offer a more comfortable and controlled ride. Much more sportive, the Rocket III Roadster is much easier to steer on the corners than any other Rocket III.

The new mufflers, one each side, are long and large and they are integral part of the motorcycle design.
On sale from December the Rocket III Roadster is available in Phantom Black (metallic) or Matt Black (opaque).

Italian version

For girls moving around at high speeds, a special helmet highlighting urban romanticism was designed by Patrizia Pepe. The helmet is part of a mini clothes collection dedicated to the Amazons. The Biker Princess Patrizia Pepe logo and a bunch of stars are the main peculiarities of this accessorize.

By Martin Margiela are the helmets of the Signature Collection of Les Ateliers Ruby. Black leather and details made of metal merge together with words and splashes to create a lively look.

Timeless elegance is what you’d convey if you went for the Borsalino helmets, embellished with precious details and retro-styled. Marinella’s helmet is red and decorated with the image of small ties, dedicated to two-wheels lovers.

If you wish to have a personalized helmet with your own picture or any other image, you can visit www.italianlegendaryprotection.com (or via the links suggested at Dainese.com and agv.com) to be guided during the creation of a very unique accessorize, that will be then purchased online and delivered within 8 weeks. The initiative by Agv and Dainese was born out of the success achieved thanks to the Valentino’s Face limited edition, whose protagonist in 2008 was Valentino Rossi.

Italian version

What is Vyrus’ philosophy?
Vyrus was conceived with the aim of showing to the world and to ourselves what we could manage to achieve on the market. We started off for fun, we decided to merge into one single road product all those technologies that people had always dreamt their motorcycle to feature. We worked hard so that anyone would create his own motorcycle exactly as wished.

Yours is quite a small industrial reality…
At the factory we are three people, my father, Giuseppe and I. I deal with prototypization and mechanic processing, my father deals with the general managing of the company and Giuseppe takes care of the assembling. It’s been a short time since I first started focusing on marketing and communication too.

Thus your production figures are not too high…
In 2008 we manufactured about twenty motorcycles.

Between Italy and abroad, where do you mostly target your clients?
In Italy we believe we still have a lot to offer, and the Italian market still has a lot to give to us. Nonetheless we also started aiming at the United States and we expanded significantly in Japan.

Are you preaching at the Japanese home?
The Japanese are very inclined to Italian motorcycles. More specifically they love Ducati motors and this helped us; they focus a lot on technical aspects, rather than aesthetics as we Italians do. They are connoisseurs and we are pleased that they appreciate our motorcycles.

Are you proud of taking the made in Italy abroad?
It’s our weapon.

…and carbon is your “verb”…
Ours is the only world motorcycle that was approved with an entire carbon body, including the tank; available, as optional, are also carbon disc brakes, carbon rims, and carbon break pipes. All this is created in autoclave, that is the same kind of technology used in Formula 1.

What kind of motors do you mount on your creations?
We use Ducati motors. We have two kind of motorization: 985 4 valve, 999 racing engine, 154 hp testastretta, and the 1100 ds twin spark that Ducati mounts on the Multistrada; we slightly transform it at the technical level and modify it significantly at the electronic level to then mount it on our own motorcycles.

Performances and prices.
The 4valves weights 152kg, 154 hp, undisclosed speed…The 2valves weights 148kg, 110hp. Basic price is 36750 euros for the 2valves rising to 57-58 thousand euros for the 4valves, depending on arrangement. We can feel confident in saying that the basic price is not our prerogative because people buying this kind of motorcycle decide to give oneself a long lasting present; they buy it with a few arrangements and then personalizes it step by step. All our creations can be personalized “on the way”. Being such a small reality we are ready to make true every wish of our clients, we also provide home assistance and we offer a three-year warranty.

To what extent is internet fundamental for you business strategies?
Since we do not have stores and since we are our main distributors, the internet is for us absolutely essential. The greatest deal of our sales occurred either through friendship or via the internet.

Davide Passoni

Italian version

Pininfarina made his return to dealing with sport after the great success at the Winter Olympic Games of Turin 2006, for which he projected the torch and the brazier, and after the countless aerodynamic rehearsals undertaken over the last years in his own wind gallery for Formula 1, for motorcycling and for the sportive equipment of world wide famous athletes.

“This care for sport – declares Paolo Pininfarina, Pininfarina Extra’s President and Managing Directir – favoured the cooperation with Panatta Sport, with which we worked throughout all phases from the stylistic research to the three-dimension development of all the details until the realization of the first prototypes. Our design team began from the elements emphasized by the sport – flexibility of the human body, dynamism, to focus then on comfort and on the ease of use. In this new cardio fitness machineries one can recognize the guideline of the Pininfarina’s style: the research for lines purity and for an aesthetic synthesis that, as for cars and daily use objects, always strives to combine beauty and functionality, shape and technology”.

The series Platinum is distinguished by the presence of a 12. 1” integrated Lcd-TFT monitor, allowing the use of a real multimedia device endowed with TV, Tuner system and DVB-T for the digital cable. All the machines are endowed with ventilation for a greater commodity during the training session. The Runner presents an integrated monitor of 12” and an innovative console for the selection of the various functions, with the possibility of wireless monitoring and of hand sensors of the heartbeat.
Peculiar characteristic of Elliptical is the Double Trainer with the possibility of reverse training. The Bike and the Horizontal Bike perfectly simulate the on-road riding and make very easy to all users the use of the machines and immediate access to all training functions.

Italian version

The name derives from the “zip” designed on the cap, and it’s available with golden gap and black logo or silver cap and black logo.
The interiors are made of ad hoc colors and technological, hypoallergenic and antistatic Dupont fabrics, in order to make transpiration easier. The outside cap is made of last generation thermoplastics, the visor is made of polycarbonate. The easy-release strap has a micrometric buckle-fastening.
The helmet, however sold without, is designed for a 4 bottons visor and it has a certified ONU-ECE 22-05 approval. Sizes available XXS, XS, S, M, L, XL, it is entirely produced in Italy and it is distinguished thanks to the handcrafted details.

Italian version

A century-long journey, through which the transformation of simple objects, like a bottle, a chair or a corkscrew, into real popular cult objects, occurred. A strong graphic impact volume, which gives space to unique archive footage characterized by immortal charm, wisely supplied with descriptions that clarify the motivations of the choice.

Among the best-known protagonists there are: the Sedia Thonet 14 and the Fiat 500, the little bottle of Coca-Cola and the little armchair Vanity Fair by Poltrona Frau, the Piaggio Vespa, the Ferrari Testarossa and the model Easy Rider by Harley Davidson, the Singer 15K and the timeless Olivetti Valentine, signed by Ettore Sottsass, the Caboche Lamp by Foscarini and the i-Phone.

Well, a hundred items that marked, followed or anticipated the evolution of international design from the end of the XIX century till our days, becoming renowned icons, recognizable by all.

Italian version