With these new collections your creativity doesn’t have any age limit.
We thought to accompany women in every stage of their life. So, besides the novelty of the baby collection, we created a set of car products, ranging from stickers to ornament the bodywork, to the cat-shaped seat cover, to the trash bin. Another novelty is the cushions collection which contain, inside, a silhouette blanket or a remote cover to chill out on the sofa at night. In order to be even more glamorous, we created also a collection of finger watches made of sparkling crystals.

By now Camomilla does not simply follow the guidelines of the Japanese head office, but comes up with her own items.
Camomilla for Hello Kitty has become preponderant in the generation of our turnover. One needs thinking that the firm 2009 turnover, closed on 30th June, was of 37 millions euro (it was 30 millions last year) 60% of which gathered thanks to the Hello Kitty world. The success of Camomilla for Hello Kitty is due to the coherence of the project that gives to everything which represents the Italian lifestyle the mawkish imprint of the pink cat. Camomilla for Hello Kitty is the Italian side of Hello Kitty. We create with the same brand wine, sofas, and armchairs as well as glasses and many more households and accessorizes. For instance, from Brianza come armchairs and chaise longue, from Como silk foulards and scarfs, and from the wine cellars Torti Tenimenti Castelrotto of the Oltrepò Pavese sparkling wine, strictly rosè and other wines made of their best grapes.

The made in Italy by Camomilla for Hello Kitty is also the protagonist in the Sanrio stores all over the world.
It’s true, inside the Sanrio Luxe in New York we have a corner dedicated to Camomilla for Hello Kitty, where one can find all our products, from furniture to clothing and accessorizes. This corner is the format that we will duplicate in all the Sanrio Luxe store of the world already at work and in those whose opening is close. Other stores where to find Camomilla for Hello Kitty, besides the nearly 3,000 multibrand all over the world, are the two stores in Milan, the one in Times Square in New York, the one in Verone and Rome, to which will be added those in Paris, Barcelona and Madrid.

Alessandra Iannello

Italian version

Four big shop windows, 218 s-m  scattered on two levels connected through a glass and light sandstone stairs, the first store of the griffe in Padova by Peter Marino reminds the same sense of luxury represented by the creations of the griffe.

The aniégré exhibitors are emphasized by elements of mirror-inox and by the parquet flooring and light sandstone, slightly contrasting with the bags, the shoes, the travel goods, the textiles and the sun glasses exhibited, featuring warm and precious nuances.

With good reasons are mentioned among these creations also the two footwear models specifically created for the opening and fully corresponding to the new fashion trends for Him and Her.

Louis Vuitton Padova for Her is an open-tip décolleté with plateau and wooden heel. A retro model characterized by a precious brown python leather patchwork and gold glow on the metal details, on the buckle, rivets and leather finish.

Louis Vuitton Padova for Him is an elegant moccasin shoe with round and taper off tip, in brushed off lucid brown veal refined in a lighter leather and with a small gold steal buckle on which there is the, on the side, the signature by Louis Vuitton.

www.louisvuitton.com

Italian version

René Caovilla finds her inspiration within the most famous and legendary gardens, from the Eden’s to the Boboli one, for a collection that wears the colours of flowers. From the model Edenism, featuring a crocheted lace flower or a crystals-inset dragon-fly that lies on the instep, to the model Tempted love, with a snake inset with Swarovski-crystals set on python sandals. In Hot joailerie coloured, diamond-cut Swarovski crystals get together with corals and gold on pleated leather whereas in Pink Lady the bright pink shade finds its best expression on fuchsia satin ribbons, embroidered with coloured stones.

Romantic and feminine is the collection signed by Francesca Mambrini, thanks to the association of the fairytale world of Mid-Summer Night Dream to contemporary trends. From the new version of the Diamond model, realized now for the first time on sandals, to new ideas with blurred or craclè Plexiglas plateaux, and heels covered with metallic and three-dimensional foils. Materials are the true protagonists of the collection: cork, brushed patent leather, python and open-work napa leather contribute to making the collection a contemporary and lively one. The vibrant colours create light contrasts.

Very particular is the collection signed by Anila, focused on Italian quality and on the design by Joanna Sykes. Some of its main characteristics are prism-heels, covered with rubber, and the ostrich paw, chosen for the must-have Stratch Clutch, also used as detail on shoes. The collection also features funny and nifty bags and shoes, inspired by the watercolours realized for the Hippolyte Romain brand.

Vicini too plays with materials: raffia, patent leather, flowery jacquard, bleached jeans, technical materials and sequins. The brand aims focuses on banana-shaped heels and interlaced straps. A number of different inspirations contribute to creating the collections signed by Giuseppe Zanotti, featuring ultra chic materials that get together with original and glamour shapes.

Sergio Rossi, that presented with Puma a limited edition of sophisticated sneakers, looks at Africa with classic leathers such as python and crocodile, combined and interpreted in new original forms: with fringes, natural horn buckles and great attention to details.

Italian version