From 16 to 19 January 2010, the Italian fashion capital will host the Milan Men’s Fashion edition, dedicated to autumn-winter 2010-2011 collections.
Either coloured or black&white, casual or elegant, accessories or minimal look, four days to discover all the previews dedicated to men.

Here the calendar of fashion shows:
Saturday, 16 January 2010
09,30 CARLO PIGNATELLI OUTSIDE – Via Turati, 34
10,30 ERMENEGILDO ZEGNA STAMPA – Via Savona, 56 A
11,15 ERMENEGILDO ZEGNA BUYER – Via Savona, 56 A
12,00 C.P. COMPANY – Via Savona, 54
13,00 COSTUME NATIONAL HOMME – Via Tortona, 58
15,00 JIL SANDER – Via Beltrami, 5
17,00 EMPORIO ARMANI – Via Bergognone, 59
18,00 BURBERRY PRORSUM – Via Melegari, 3
19,00 LES HOMMES – Via Meda, 24

Sunday, 17 January 2010
09,00 BOTTEGA VENETA – Via Privata Ercole Marelli, 6
10,00 FRANKIE MORELLO – Via Palermo, 10
11,00 GIANFRANCO FERRE’ – Via Pontaccio, 21
12,00 ROBERTO CAVALLI – Via Burigozzo, 2
13,00 SALVATORE FERRAGAMO – Piazza Affari, 6
14,00 VIVIENNE WESTWOOD – Via Turati, 34
15,00 NEIL BARRETT – Viale Alemagna, 6
16,00 GIULIANO FUJIWARA –  Via Pier Lombardo, 14
17,00 GAZZARRINI -  Via Burlamacchi, 1
18,00 PRADA – Via Fogazzaro, 36
19,00 JOHN VARVATOS – Corso Italia, 21

Monday, 18 January 2010
09,30 PRINGLE OF SCOTLAND – Via Clerici, 10
10,15 ENRICO COVERI – Via San Barnaba, 48
11,00 DIRK BIKKEMBERGS – Corso Italia, 58
12,00 GUCCI – Piazza Oberdan, 2/B
13,00 JOHN RICHMOND – Giardini di Porta Venezia – Via Palestro
14,00 ETRO – Via Piranesi, 14
15,00 BYBLOS – Viale Montenero, 55
16,00 CANALI – Via Savona, 56
17,00 VERSACE – Piazza Vetra, 1
18,00 MONCLER GAMME BLEU – Via Tortona, 58
19,00 ALEXANDER MCQUEEN – Via Thaon De Revel, 3
20,00 ALEXANDER MCQUEEN – Via Thaon De Revel, 3

Tuesday, 19 January 2010
10,00 DSQUARED2 – Corso Italia, 58
11,00 GIORGIO ARMANI BUYER – Via Bergognone, 59
12,00 GIORGIO ARMANI STAMPA – Via Bergognone, 59
13,00 ERMANNO SCERVINO – Via Manzoni, 37
15,00 ICEBERG – Via Palermo, 10
16,00 Z ZEGNA – Via Savona, 56 A

Italian version

The event includes the most important national brands, ambassadors in the world of Italian luxury and of feminine creativity. Eight brands: Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace, represented by women who have in common a passion for glamour, beauty and the joy of life.

Unquestioned star the contour bottle of Coca-Cola, that in its version Coca-Cola light turns into a diva to be “dressed up” by the most important Italian designers.

“With Coca-Cola light we want to talk to those women – says Rodolfo Echeverria, Managing Director of Coca-Cola Italy – with a strong personality, extroversive, modern, who like to experiment, as well as beauty, design, art and culture, so that they can remember to pull out the most authentic and unique part of themselves. We are proud of this Tribute because it represents in a sublime way the idea we want to transmit to educated, sensitive and always glamorous women. I want to thank the municipality of Milan for the unique opportunity offered to our firm – continues Rodolfo Echeverria - and obviously the wonderful designers who decided to join us in this project, to experiment and to pay Tribute to all women.”

A big event that will see the combination of creativity and solidarity, due to the important Charity strongly demanded by Coca-Cola Italy, by the big protagonists of Made in Italy and by the Municipality of Milan, to increase awareness, a great example of solidarity “of women for women”. The auction proceed will be donated to “Municipality of Milan for Abruzzo”, an initiative promoted by the Municipality of Milan, in collaboration with the Chamber of Commerce of Milan and the main industrial unions. The amount collected will be destined to a selection of projects aimed at enhancing the productive fabric and at reactivating the economy of the areas hit by the earthquake, besides supporting the training and introduction to work of youngsters from Abruzzo, with particular care for women.

Fashion & the City – Tribute to Fashion will be the open air exhibition that Coca-Cola Italy will donate to the City in order to visually tell the most glamorous interpretation of Coca-Cola light, the creativity, the imagination and the commitment of Italian fashion.

Italian version

The most fashion lady of summer 2009 stands out on very high heels, precious like jewels, eccentric and ideal not to go unnoticed.
Sure, the Chanel model presented in Paris and Moscow is a true “piece d’exception” – from this the name of the collection. The dome-shaped heel, with final little dome, red velvet upper and rhinestone-inset straps, is a not-easy-to-wear shoe but definitely a successful one.

Opposite to this, the new model by Christian Dior for summer 2009, inspired by a feeling of romanticism. Perfect match with the patent-leather bag of the same nuance featuring golden pendants, the satin sandal by Dior ,with shaded platform, merges the pee toe fashion sensuality with the elegance of a bow featuring the same colour shade. For a very “Lady” look.

Pink satin also for Versace, whose jewel-sandals are luxurious stilettos embellished with an important heel made of precious stones and rhinestones that convey exclusivity and design, whereas Loriblu created jewel-sandals with a high heels embellished with hand-applied Swarovski stones.

More aggressive and contemporary is the solution offered by Burberry: a model featuring a blunt pointed platform in ochre patent leather with very high, iridescent heel. As for the spring-summer 2009 collection, dominant shades are: mushroom, stone, ochre, hay, trench, slate-blue and prune, recalling typical English parties in the garden.

Perfect for a grand-class event on the seashore is the satin décolleté with ultra-precious shaded Swarovski heel by Pollini haute couture that also created new ideas for ladies. More influenced by the world of design are the sandals featuring contrasting materials, such as shiny calfskin and suede, wide wooden heel, ankle band and upper micro-holes. Contrary to this, ideal for an happy hour on the terrace are the Pollini models with glamorous napa leathers that are also the protagonists of the versions: plateau-sandals and blunt-pointed with wedge.

Italian version

Victoria Beckham is a style icon, famous for her deep passion for the world of fashion – one of her latest desires was to buy Versace’s villa – and its many manias.

The magazine “The Big Money” disclosed that the Posh Spice (perfect denomination) seems to own an incredible bags’ collection, for a total of about 2.3 million dollars.

Hers is also one of the three very exclusive “Birkin Himalayan” by Hermes, showed off in occasion of the husband’s debut in Dubai, David Beckham is the midfield player of the Milan. This bag alone, completely inset with diamonds, one of which is a three carats diamond set on the closure, is worth over 90 thousand euros. Diamonds also on the “Silver Himalayan”, that is worth over 125 thousand dollars.

That for Hermes is almost an obsession: the collection of Victoria in fact seems to have over 100 exemplars of the “Hermes Birkin” model, which became throughout the years a true status symbol.

However,  each bag’s value of the personal collection of Victoria Beckham is esteemed between 6thousand and 100 dollars…what can be considered a true Posh mania.

Italian version